/* =========================================================
   WEBSIPE — "Kinetic Editorial Studio"
   Paper · ink · one vermilion accent. Oversized type,
   rotating badge signature, custom cursor, light→dark.
   ========================================================= */
:root{
  /* surfaces */
  --paper:#f1efe8;
  --paper-raised:#f7f5f0;
  --paper-sunken:#e8e5dc;
  --ink:#13110f;
  --ink-soft:rgba(19,17,15,.62);
  --ink-faint:rgba(19,17,15,.40);
  --line:rgba(19,17,15,.13);
  --line-strong:rgba(19,17,15,.28);
  /* one accent — only ever means "action / live / now" */
  --accent:#ff4a1c;
  --accent-press:#e23d11;
  /* dark sections */
  --dark:#141210;
  --dark-2:#1d1a17;
  --on-dark:#f1efe8;
  --on-dark-soft:rgba(241,239,232,.60);
  --dark-line:rgba(241,239,232,.14);
  /* system */
  --r:10px;--r-sm:6px;
  --maxw:1280px;
  --ease-out:cubic-bezier(.23,1,.32,1);
  --ease-io:cubic-bezier(.77,0,.175,1);
  --font-display:'Syne','Tajawal',sans-serif;
  --font-body:'Inter','Tajawal',sans-serif;
  --font-mono:'Space Mono','Tajawal',monospace;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{
  margin:0;background:var(--paper);color:var(--ink);
  font-family:var(--font-body);font-size:17px;line-height:1.6;
  -webkit-font-smoothing:antialiased;overflow-x:hidden;
}
[dir="rtl"] body{font-family:'Tajawal','Inter',sans-serif}
h1,h2,h3,h4{font-family:var(--font-display);font-weight:800;line-height:.98;margin:0;letter-spacing:-.02em}
[dir="rtl"] h1,[dir="rtl"] h2,[dir="rtl"] h3,[dir="rtl"] h4{font-family:'Tajawal',var(--font-display);letter-spacing:0;line-height:1.08}
p{margin:0}
a{color:inherit;text-decoration:none}
::selection{background:var(--accent);color:#fff}
.container{max-width:var(--maxw);margin:0 auto;padding:0 28px}

/* grain texture overlay */
body::after{
  content:"";position:fixed;inset:0;z-index:9998;pointer-events:none;opacity:.038;
  background-image:url("data:image/svg+xml,%3Csvg viewBox='0 0 200 200' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='3'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
}

/* custom cursor (desktop) */
.cursor{position:fixed;z-index:9999;pointer-events:none;width:11px;height:11px;border-radius:50%;
  background:var(--accent);mix-blend-mode:normal;transform:translate(-50%,-50%);transition:width .25s var(--ease-out),height .25s var(--ease-out),background .25s}
.cursor.ring{width:11px;height:11px;background:transparent;border:1.5px solid var(--accent);transition:transform .12s var(--ease-out),width .25s,height .25s}
.cursor.big{width:64px;height:64px;background:var(--accent);mix-blend-mode:multiply}
@media (hover:none),(pointer:coarse){.cursor{display:none}}

/* mono label / eyebrow */
.label{font-family:var(--font-mono);font-size:12px;letter-spacing:.2em;text-transform:uppercase;color:var(--ink-soft);display:inline-flex;align-items:center;gap:9px}
.label::before{content:"";width:26px;height:1px;background:var(--accent)}
[dir="rtl"] .label{letter-spacing:.08em}

/* buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;font-family:var(--font-body);font-weight:600;font-size:15px;
  padding:15px 26px;border-radius:var(--r-sm);border:1.5px solid var(--ink);cursor:pointer;transition:transform .25s var(--ease-out),box-shadow .25s var(--ease-out),background .2s,color .2s;background:var(--ink);color:var(--paper)}
.btn:hover{transform:translate(-3px,-3px);box-shadow:5px 5px 0 var(--accent)}
[dir="rtl"] .btn:hover{transform:translate(3px,-3px);box-shadow:-5px 5px 0 var(--accent)}
.btn:active{transform:translate(0,0);box-shadow:0 0 0 var(--accent)}
.btn-ghost{background:transparent;color:var(--ink)}
.btn-ghost:hover{background:transparent;box-shadow:5px 5px 0 var(--ink)}
.btn-link{display:inline-flex;align-items:center;gap:8px;font-weight:600;border-bottom:1.5px solid var(--ink);padding-bottom:3px}
.btn-link .ar{display:inline-block;transition:transform .25s var(--ease-out)}
[dir="rtl"] .btn-link .ar{transform:scaleX(-1)}
.btn-link:hover .ar{transform:translateX(5px)}
[dir="rtl"] .btn-link:hover .ar{transform:scaleX(-1) translateX(5px)}

/* ---------- nav ---------- */
.nav{position:fixed;inset-block-start:0;inset-inline:0;z-index:60;transition:.4s var(--ease-out)}
.nav-inner{max-width:var(--maxw);margin:0 auto;padding:22px 28px;display:flex;align-items:center;justify-content:space-between;gap:20px}
.nav.scrolled{background:rgba(241,239,232,.86);backdrop-filter:blur(12px);border-bottom:1px solid var(--line)}
.nav.scrolled .nav-inner{padding-block:14px}
.wordmark{font-family:var(--font-display);font-weight:800;font-size:23px;letter-spacing:-.03em;display:inline-flex;align-items:baseline}
.wordmark .dot{color:var(--accent)}
.nav-links{display:flex;gap:4px;list-style:none;margin:0;padding:0}
.nav-links a{font-family:var(--font-mono);font-size:12.5px;letter-spacing:.06em;text-transform:uppercase;padding:9px 14px;color:var(--ink-soft);transition:color .2s;position:relative}
.nav-links a::after{content:"";position:absolute;inset-block-end:4px;inset-inline:14px;height:1.5px;background:var(--accent);transform:scaleX(0);transform-origin:inherit;transition:transform .3s var(--ease-out)}
.nav-links a:hover{color:var(--ink)}
.nav-links a:hover::after{transform:scaleX(1)}
.nav-right{display:flex;align-items:center;gap:12px}
.lang-toggle{font-family:var(--font-mono);font-size:12.5px;font-weight:700;letter-spacing:.05em;border:1.5px solid var(--ink);background:transparent;color:var(--ink);padding:9px 13px;border-radius:var(--r-sm);cursor:pointer;transition:.2s}
.lang-toggle:hover{background:var(--ink);color:var(--paper)}
.burger{display:none;border:1.5px solid var(--ink);background:transparent;border-radius:var(--r-sm);width:44px;height:44px;cursor:pointer;flex-direction:column;gap:5px;align-items:center;justify-content:center}
.burger span{width:18px;height:1.8px;background:var(--ink);transition:.3s}

/* ---------- hero ---------- */
.hero{position:relative;padding:188px 0 70px;overflow:hidden}
.hero .label{margin-bottom:30px}
.hero h1{font-size:clamp(46px,9vw,142px);letter-spacing:-.04em;margin-bottom:0}
[dir="rtl"] .hero h1{letter-spacing:-.01em;font-size:clamp(40px,8.4vw,128px)}
.hero h1 .line{display:block;overflow:hidden}
.hero h1 .line > span{display:block;transform:translateY(110%);transition:transform 1s var(--ease-out)}
.loaded .hero h1 .line > span{transform:translateY(0)}
.hero h1 .line:nth-child(2) > span{transition-delay:.08s}
.hero h1 .line:nth-child(3) > span{transition-delay:.16s}
.hero h1 .stroke{color:transparent;-webkit-text-stroke:2px var(--ink)}
.hero h1 .fill{color:var(--accent)}
.hero-foot{display:flex;align-items:flex-end;justify-content:space-between;gap:36px;margin-top:46px;flex-wrap:wrap}
.hero-sub{max-width:440px;font-size:18px;color:var(--ink-soft)}
.hero-cta{display:flex;gap:16px;align-items:center;flex-wrap:wrap;margin-top:22px}

/* rotating badge — signature element */
.badge-spin{position:absolute;inset-block-start:150px;inset-inline-end:40px;width:150px;height:150px;z-index:2}
.badge-spin svg{width:100%;height:100%;animation:spin 18s linear infinite}
.badge-spin .core{position:absolute;inset:0;display:grid;place-items:center}
.badge-spin .core span{width:46px;height:46px;border-radius:50%;background:var(--accent);display:grid;place-items:center;color:#fff;font-size:20px}
.badge-spin text{font-family:var(--font-mono);font-size:8.4px;letter-spacing:.32em;fill:var(--ink);text-transform:uppercase}
@keyframes spin{to{transform:rotate(360deg)}}
@media (max-width:900px){.badge-spin{width:104px;height:104px;inset-block-start:120px;inset-inline-end:18px}.badge-spin .core span{width:34px;height:34px;font-size:15px}}

/* ---------- big marquee strip ---------- */
.strip{background:var(--ink);color:var(--paper);padding:20px 0;overflow:hidden;border-block:1.5px solid var(--ink)}
.strip-track{display:flex;gap:0;white-space:nowrap;width:max-content;animation:march 26s linear infinite}
.strip:hover .strip-track{animation-play-state:paused}
.strip-track .it{font-family:var(--font-display);font-weight:800;font-size:34px;letter-spacing:-.02em;padding:0 30px;display:inline-flex;align-items:center;gap:30px}
.strip-track .it::after{content:"●";color:var(--accent);font-size:14px}
@keyframes march{to{transform:translateX(-50%)}}
[dir="rtl"] .strip-track{animation-name:march-rtl}
@keyframes march-rtl{to{transform:translateX(50%)}}

/* ---------- section frame ---------- */
.section{padding:120px 0;position:relative}
.sec-head{display:flex;align-items:flex-end;justify-content:space-between;gap:30px;margin-bottom:64px;flex-wrap:wrap}
.sec-head h2{font-size:clamp(36px,6vw,84px);max-width:11ch;letter-spacing:-.03em}
.sec-head .label{margin-bottom:0}
.sec-head p{color:var(--ink-soft);max-width:340px;font-size:16px}

/* ---------- services — editorial list ---------- */
.svc-list{border-top:1.5px solid var(--ink)}
.svc-row{display:grid;grid-template-columns:auto 1fr auto;gap:34px;align-items:center;padding:40px 8px;border-bottom:1.5px solid var(--line);position:relative;transition:padding .4s var(--ease-out)}
.svc-row:hover{padding-inline:30px}
.svc-row .idx{font-family:var(--font-mono);font-size:13px;color:var(--ink-faint)}
.svc-row .ic{position:absolute;inset-inline-end:8px;width:52px;height:52px;color:var(--accent);opacity:0;transform:translateX(-14px);transition:.4s var(--ease-out)}
[dir="ltr"] .svc-row .ic{inset-inline-end:8px}
.svc-row:hover .ic{opacity:1;transform:translateX(0)}
.svc-row .svc-name{font-family:var(--font-display);font-weight:800;font-size:clamp(28px,3.6vw,50px);letter-spacing:-.02em;transition:color .3s}
[dir="rtl"] .svc-row .svc-name{font-family:'Tajawal',var(--font-display)}
.svc-row:hover .svc-name{color:var(--accent)}
.svc-row .svc-desc{color:var(--ink-soft);font-size:16px;max-width:360px;justify-self:end}
[dir="rtl"] .svc-row .svc-desc{justify-self:start}
/* capabilities row */
.caps{display:grid;grid-template-columns:repeat(4,1fr);gap:1.5px;margin-top:70px;background:var(--line-strong);border:1.5px solid var(--line-strong)}
.cap{background:var(--paper);padding:28px 24px;transition:background .3s,color .3s}
.cap:hover{background:var(--ink);color:var(--paper)}
.cap .num{font-family:var(--font-mono);font-size:12px;color:var(--accent);letter-spacing:.1em}
.cap h4{font-family:var(--font-display);font-size:18px;margin:14px 0 8px}
[dir="rtl"] .cap h4{font-family:'Tajawal',sans-serif}
.cap p{color:var(--ink-soft);font-size:14px}
.cap:hover p{color:var(--on-dark-soft)}

/* ---------- tools — dark contrast section ---------- */
.dark-sec{background:var(--dark);color:var(--on-dark)}
.dark-sec .label{color:var(--on-dark-soft)}
.dark-sec .sec-head p{color:var(--on-dark-soft)}
.tools-layout{display:grid;grid-template-columns:1.3fr 1fr;gap:30px}
.tool-feature{grid-row:span 2;background:var(--dark-2);border:1.5px solid var(--dark-line);border-radius:var(--r);padding:40px;display:flex;flex-direction:column;justify-content:space-between;min-height:300px;position:relative;overflow:hidden;transition:.4s var(--ease-out)}
.tool-feature:hover{transform:translateY(-5px);border-color:var(--accent)}
.tool-feature .big-ic{width:64px;height:64px;color:var(--accent)}
.tool-feature h3{font-size:clamp(28px,3vw,40px);margin:24px 0 12px}
[dir="rtl"] .tool-feature h3{font-family:'Tajawal',sans-serif}
.tool-feature p{color:var(--on-dark-soft);max-width:420px;margin-bottom:24px}
.tool-mini{background:var(--dark-2);border:1.5px solid var(--dark-line);border-radius:var(--r);padding:26px;display:flex;align-items:center;gap:18px;transition:.35s var(--ease-out)}
.tool-mini:hover{transform:translateX(-6px);border-color:var(--accent)}
[dir="ltr"] .tool-mini:hover{transform:translateX(6px)}
.tool-mini .m-ic{width:38px;height:38px;color:var(--on-dark);flex:0 0 auto}
.tool-mini h4{font-family:var(--font-display);font-size:18px;margin-bottom:3px}
[dir="rtl"] .tool-mini h4{font-family:'Tajawal',sans-serif}
.tool-mini p{color:var(--on-dark-soft);font-size:13.5px}
.tool-mini .tag{font-family:var(--font-mono);font-size:10px;letter-spacing:.1em;text-transform:uppercase;color:var(--on-dark-soft);margin-inline-start:auto;flex:0 0 auto;align-self:flex-start}
.tag-live{color:var(--accent)!important}
.tools-cta{margin-top:48px;display:flex;align-items:center;justify-content:space-between;gap:24px;flex-wrap:wrap;border-top:1.5px solid var(--dark-line);padding-top:40px}
.tools-cta .goal{font-family:var(--font-display);font-size:clamp(40px,7vw,96px);font-weight:800;line-height:1}
.tools-cta .goal b{color:var(--accent)}
.dark-sec .btn{border-color:var(--paper);background:var(--paper);color:var(--ink)}
.dark-sec .btn:hover{box-shadow:5px 5px 0 var(--accent)}

/* ---------- about ---------- */
.about-grid{display:grid;grid-template-columns:1.4fr 1fr;gap:70px;align-items:start}
.about-grid h2{font-size:clamp(32px,5vw,68px);margin-bottom:30px;letter-spacing:-.03em}
.about-lead{font-size:clamp(19px,2.2vw,26px);line-height:1.5;color:var(--ink);margin-bottom:22px;font-family:var(--font-display);font-weight:600;letter-spacing:-.01em}
[dir="rtl"] .about-lead{font-family:'Tajawal',sans-serif}
.about-grid p{color:var(--ink-soft);font-size:17px}
.founder{border:1.5px solid var(--ink);border-radius:var(--r);padding:32px;position:sticky;top:110px}
.founder .av{width:84px;height:84px;border-radius:50%;background:var(--ink);color:var(--paper);display:grid;place-items:center;font-family:var(--font-display);font-weight:800;font-size:30px;margin-bottom:20px}
.founder .fname{font-family:var(--font-display);font-weight:800;font-size:24px}
[dir="rtl"] .founder .fname{font-family:'Tajawal',sans-serif}
.founder .frole{font-family:var(--font-mono);font-size:12px;letter-spacing:.1em;text-transform:uppercase;color:var(--accent);margin-top:4px}
.founder .fq{margin-top:18px;font-size:16px;color:var(--ink-soft);line-height:1.6;border-top:1px solid var(--line);padding-top:18px}

/* ---------- process ---------- */
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:0;border-top:1.5px solid var(--ink)}
.step{padding:34px 26px 34px 0;border-inline-end:1px solid var(--line)}
.step:last-child{border-inline-end:none}
.step .sn{font-family:var(--font-mono);font-size:13px;color:var(--accent);letter-spacing:.1em}
.step h4{font-family:var(--font-display);font-size:24px;margin:18px 0 10px}
[dir="rtl"] .step h4{font-family:'Tajawal',sans-serif}
.step p{color:var(--ink-soft);font-size:15px}

/* ---------- contact — dark ---------- */
.contact-grid{display:grid;grid-template-columns:1fr 1fr;gap:60px;align-items:start}
.contact-grid h2{font-size:clamp(40px,7vw,104px);letter-spacing:-.04em;line-height:.95;margin-bottom:26px}
.contact-info p{color:var(--on-dark-soft);font-size:18px;margin-bottom:36px;max-width:380px}
.ci-row{display:flex;flex-direction:column;gap:2px;padding:20px 0;border-top:1px solid var(--dark-line)}
.ci-row .k{font-family:var(--font-mono);font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--on-dark-soft)}
.ci-row .v{font-family:var(--font-display);font-size:clamp(18px,2vw,24px);font-weight:700}
form label{display:block;font-family:var(--font-mono);font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:var(--on-dark-soft);margin:22px 0 8px}
form label:first-child{margin-top:0}
form input,form textarea{width:100%;background:transparent;border:none;border-bottom:1.5px solid var(--dark-line);color:var(--on-dark);padding:12px 0;font-family:var(--font-body);font-size:18px;outline:none;transition:border-color .25s}
form input::placeholder,form textarea::placeholder{color:var(--on-dark-soft)}
form input:focus,form textarea:focus{border-color:var(--accent)}
form textarea{min-height:90px;resize:vertical}
form .btn{margin-top:32px;width:100%;border-color:var(--paper);background:var(--paper);color:var(--ink)}
.form-ok{display:none;font-family:var(--font-display);font-size:22px;padding:30px 0;color:var(--accent)}

/* ---------- footer — giant wordmark ---------- */
.footer{background:var(--dark);color:var(--on-dark);padding:70px 0 34px;overflow:hidden}
.foot-top{display:flex;justify-content:space-between;gap:40px;flex-wrap:wrap;margin-bottom:60px}
.foot-links{display:flex;gap:70px;flex-wrap:wrap}
.foot-col h5{font-family:var(--font-mono);font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--on-dark-soft);margin:0 0 18px}
.foot-col ul{list-style:none;margin:0;padding:0;display:grid;gap:12px}
.foot-col a{color:var(--on-dark);font-size:15px;transition:color .2s}
.foot-col a:hover{color:var(--accent)}
.socials{display:flex;gap:12px}
.socials a{width:44px;height:44px;border:1px solid var(--dark-line);border-radius:50%;display:grid;place-items:center;transition:.25s}
.socials a:hover{background:var(--accent);border-color:var(--accent);color:#fff;transform:translateY(-3px)}
.socials svg{width:18px;height:18px}
.giant{font-family:var(--font-display);font-weight:800;font-size:clamp(70px,19vw,300px);line-height:.8;letter-spacing:-.04em;color:var(--on-dark);white-space:nowrap}
.giant .dot{color:var(--accent)}
.foot-bottom{display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;margin-top:30px;font-family:var(--font-mono);font-size:11.5px;letter-spacing:.06em;text-transform:uppercase;color:var(--on-dark-soft)}

/* ---------- reveal ---------- */
.reveal{opacity:0;transform:translateY(34px);transition:opacity .9s var(--ease-out),transform .9s var(--ease-out)}
.reveal.in{opacity:1;transform:none}

/* ---------- responsive ---------- */
@media (max-width:1000px){
  .tools-layout{grid-template-columns:1fr}
  .tool-feature{grid-row:auto;min-height:auto}
  .about-grid,.contact-grid{grid-template-columns:1fr;gap:44px}
  .founder{position:static}
  .caps,.steps{grid-template-columns:1fr 1fr}
  .step{border-inline-end:none;border-bottom:1px solid var(--line)}
}
@media (max-width:680px){
  .container{padding:0 20px}
  .section{padding:80px 0}
  .nav-links{position:fixed;inset-block-start:78px;inset-inline:16px;background:var(--paper-raised);border:1.5px solid var(--ink);border-radius:var(--r);
    flex-direction:column;padding:10px;gap:2px;box-shadow:8px 8px 0 var(--ink);opacity:0;visibility:hidden;transform:translateY(-12px);transition:.3s var(--ease-out)}
  .nav-links.open{opacity:1;visibility:visible;transform:none}
  .nav-links a{padding:14px 16px;font-size:13px}
  .burger{display:flex}
  .hide-mobile{display:none}
  .caps,.steps{grid-template-columns:1fr}
  .svc-row{grid-template-columns:auto 1fr;gap:18px;padding:28px 4px}
  .svc-row .svc-desc{display:none}
  .svc-row .ic{display:none}
  .hero{padding-top:140px}
  .strip-track .it{font-size:26px}
}
@media (prefers-reduced-motion:reduce){
  *{animation:none!important;transition-duration:.01ms!important}
  .reveal{opacity:1;transform:none}
  .hero h1 .line > span{transform:none}
}